Work / Case 05 of 05
AUXANO. Grow to glow.
A beauty and wellness brand built around a bilingual booking app: find a clinic, choose a treatment and a specialist, and book in a few taps. We built the identity, the app in English and Arabic, the films, campaign and print.
Brand concept How to read this case study
Designed by us
Every logo, colour, type choice, layout and screen shown here is our original design work for this brand: identity, bilingual booking app (UX and UI), brand film, campaign, Arabic, print and space.
Visualised
Photography, people, interiors and out-of-home placements are concept visualisations, some made with AI, to show the identity in use. They are not live campaigns.
The art of unfolding.
The symbol comes from the orchid: its symmetry, its delicate structure, the way it opens. The petals are abstracted into a simple mark. At the centre is the beginning of growth; as the shapes open outward, the symbol travels from potential to bloom, from growth to glow.
The orchid became the philosophy. Beauty doesn't need to be forced or made from scratch. With the right care, guidance and environment, it has the space to unfold.
The default we defiedBeauty marketing usually promises to fix you. AUXANO starts from the opposite: with the right care, beauty unfolds on its own.
The mark
An orchid reduced to its essentials, built on a strict grid and paired with a bilingual wordmark.
Colour and type
Three colours that follow the journey from care to glow. Qomra sets both English and Arabic in one voice.
Nourish. Care begins within.
Cultivate. Growth takes time.
Bloom. Care becomes visible.
The booking app
Discover clinics and treatments near you, read the details, pick a specialist and a time, and confirm. Designed in English and Arabic from the first screen.
Films
A vertical brand film and an app promo, made for Reels and TikTok. Sound on.
Campaign and space
Rooted in care, from the clinic interior to the street.
In Arabic
Bilingual from the lock-up down, with Arabic lines written for the brand.
Print and products
Small objects that carry the orchid home.
Results
This is a brand concept, so there are no live results to report yet. When the brand launches, we will publish its results here, each one labelled Confirmed, Claimed or Inferred so you know exactly how far to trust it.