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Work.
Five brands, built end to end: strategy, identity, packaging, campaigns, websites and apps. Each case is labelled so you know what is live and what is visualised. Prefer it in 3D? Explore the work on the main site.
BASTI
Beauty, rooted in renewal.
A modern Egyptian beauty house. We built the brand end to end: the identity, a seven-product range, campaigns in English and Arabic, retail, print, content and the website.
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MASAFA
Built for the Distance.
Cairo's running-first performance brand. We started with the strategy and naming system, then built the identity and took it across campaign, retail, merchandise and a bilingual online store.
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Yalla Taco
Mexico came, Cairo said yalla.
Mexican street food with a Cairo accent. We built the identity, a cast of characters, the campaign, packaging and merchandise, and an ordering app with a game inside it.
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BURL
Built different. Not made to match.
Collectible furniture in burl wood, designed and finished in Cairo. We built the brand strategy and identity, then took it across campaign, Arabic, packaging and the website.
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AUXANO
Grow to glow.
A beauty and wellness brand built around a bilingual booking app: find a clinic, choose a treatment and a specialist, and book in a few taps. We built the identity, the app in English and Arabic, the films, campaign and print.
View the case study →How we label our work.
Brand concept means the identity, design system and applications are our real design work, shown in visualised settings (some made with AI). Launched means the brand is live, with results labelled Confirmed, Claimed or Inferred. We never blur the two.